AS Media Mark Scheme

Print

Level 1 0–23 marks

The work for the main task is possibly incomplete. There is minimal evidence in the work of the creative use of any relevant technical skills such as:

                   

·       Producing material appropriate for the target audience and task;

·       showing understanding of conventions of layout and page design;

·       showing awareness of the need for variety in fonts and text size;

·       accurately using language and register;

·       using ICT appropriately for the task set;

·       appropriately integrating illustration and text;

·       shooting a variety of material appropriate to the task set;

·       manipulating photographs as appropriate to the context for presentation, including cropping and resizing.

Level 2 24–35 marks

There is evidence of a basic level of ability in the creative use of some of the following technical skills:

Level 3 36–47 marks

There is evidence of proficiency in the creative use of many of the following technical skills:

                   

Level 4 48–60 marks

There is evidence of excellence in the creative use of most of the following technical skills:

                   

RESEARCH AND Planning:

Level 1 0–7 marks

                   

Planning and research evidence will be incomplete;

There is minimal research into similar products and a potential target audience;

There is minimal organisation of actors, locations, costumes or props;

There is minimal work on shotlists, layouts, drafting, scripting or storyboarding;

There is minimal care in the presentation of the research and planning;

Time management may be very poor.

Level 2 8–11 marks

                   

Planning and research evidence may be partially incomplete;

There is basic research into similar products and a potential target audience;

There is basic organisation of actors, locations, costumes or props;

There is basic work on shotlists, layouts, drafting, scripting or storyboarding;

There is a basic level of care in the presentation of the research and planning;

Time management may not be good.

Level 3 12–15 marks

                   

Planning and research evidence will be complete;

There is proficient research into similar products and a potential target audience;

There is proficient organisation of actors, locations, costumes or props;

There is proficient work on shotlists, layouts, drafting, scripting or storyboarding;

There is a good level of care in the presentation of the research and planning;

Time management is good.

Level 4 16–20 marks

                   

Planning and research evidence will be complete and detailed;

There is excellent research into similar products and a potential target audience;

There is excellent organisation of actors, locations, costumes or props;

There is excellent work on shotlists, layouts, drafting, scripting or storyboarding;

There is an excellent level of care in the presentation of the research and planning;

Time management is excellent.

EVALUATION:

Level 1 0–7 marks

                   

Minimal skill in the use of digital technology or ICT in the evaluation.

Minimal understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.

Minimal ability to refer to the choices made and outcomes.

Minimal understanding of their development from preliminary to full task.

Minimal ability to communicate.

Level 2 8–11 marks

                   

Basic skill in the use of digital technology or ICT in the evaluation.

Basic understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.

Basic ability to refer to the choices made and outcomes.

Basic understanding of their development from preliminary to full task.

Basic ability to communicate.

Level 3 12–15 marks

                   

Proficient skill in the use of digital technology or ICT in the evaluation.

Proficient understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.

Proficient ability to refer to the choices made and outcomes.

Proficient understanding of their development from preliminary to full task.

Proficient ability to communicate.

Level 4 16–20 marks

                   

Excellent skill in the use of appropriate digital technology or ICT in the evaluation.

Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.

Excellent ability to refer to the choices made and outcomes.

Excellent understanding of their development from preliminary to full task.

Excellent ability to communicate.