AFL Work - Audience and Teacher feedback

AFL Work - Audience and Teacher feedback

Before receiving feedback from your teachers you must demonstrate an understanding of how you are marked. In addition you also need to demonstrate that your audience research extends to feedback on your product. 


Your task in your first two lessons back is to peer mark your classmates work as well as work provided by the exam board.


TASK 1


UPLOAD YOUR COVER, CONTENTS AND DPS ONTO YOUR BLOG


TASK 2


DOWNLOAD THE PEER MARKING BOOKLET FROM SCRIBD AND PRINT IT OFF (SCRIBD IS BEING WEIRD SO PRINTING IS THE ONLY OPTION)


TASK 3


MARK THE EXAMPLE WORK FROM THE EXAM BOARD. YOU MUST WRITE BRIEF COMMENTS EXPLAINING WHY YOU HAVE AWARED THE WORK THE LEVEL YOU HAVE.


Click on the hyperlinks below to be taken to the exemplar material.


The Beat Magazine


PM Magazine


MUSE Magazine


Music King Magazine


UPLOAD YOUR AFL WORK TO YOUR BLOG


TASK 4


PEER MARK YOUR OWN WORK AND TWO OF YOUR CLASSMATES WORK. EMAIL YOUR FEEDBACK TO YOUR CLASSMATES SO THEY CAN ADD YOUR FEEDBACK TO THEIR BLOG.


TASK 5


Only when these tasks are complete will you receive feedback from your teachers. Compare the feedback and marks, you DO NOT have to agree with our opinion (though you'd be silly to ignore it completely) but you DO have to demonstrate how you've responded to it.

Your Pitch

Alex Emmerson - http://youtu.be/FvTMh9e2PQM

Alex Sheldon -  http://youtu.be/bdH7NmGva7w

Alice Hoar - http://youtu.be/d9Lk0hGcsF0  

 Balpreet Atkar - http://youtu.be/P06QjBWgoVY

 Ben Scott – http://youtu.be/ATdkLx_IorQ

 Charlie Powell – http://youtu.be/Uki12-_Ff2E

Fraser Kennedy – http://youtu.be/9g1xMub93KE

Gina Gohil – http://youtu.be/SHTzvyp1t7c

Jack Garford – http://youtu.be/czn6UQ6_Mo8

Jack Kerry – http://youtu.be/MlUVG2IxULk

Jack Mugglestone – : http://youtu.be/pEvfY0zt7QI

Josh Clarke – http://youtu.be/xMlo_ieErQY

Laura Dobson – http://youtu.be/3XIx3ViemNk

Martyn Hollinshead – http://youtu.be/B3-SkgZkjqo

Michael Spierin – http://youtu.be/76979wT57BU

Molly Johnson – http://youtu.be/TUvdkWIiG4Y

Rebecca Chapman – http://youtu.be/2A_TPoS733I

Sian Lynes – http://youtu.be/jDZAOT_tEIM

Sophie Paul -  http://youtu.be/rZlJR8HAoqA

Jake Chadburn -  http://youtu.be/Pl4OvfMhROw 

REMINDER DEADLINE THIS FRIDAY!

       Monday 23rd Jan-Fri 3rd Feb

·        Lessons to pitch idea to class and receive feedback

·        Evaluate class feedback

·        Test shots of work on magazine elements

·        Complete mock version of cover/ contents page/ double page spread (1 lesson)

·        Write draft article

·        Begin composing cover/contents page/ double page spread (draft version)

       

Friday 3^rd February = Research and Planning FINAL DEADLINE

Marks deducted for late submission

Students to be placed on intervention list if work not completed.

Teachers to introduce evaluation questions 1, 5

AN EXAMPLE: EVALUATION PITCH

“Overall, the pitch went well because I found out what I needed to do in order to improve my magazine, particularly the focus of it and the actual style. Before my pitch, I had an idea in my head of what I wanted my magazine to look like, however having to actually explain it to people I found possible faults with it and so I realised I needed to make a few changes. For example, I need to choose my clothes very selectively to fit my genre and to make them appealing for a magazine cover. After my pitch, I have changed my views on my colour palette, simply because the colours I chose didn't work on the magazine. However I have used variations of this original palette. I plan to stick to my ideas for the contents page by testing them out in the mock ups I will be producing. The big thing I found I needed to think about was how to make it appeal to a female audience as opposed to a more male one, because I felt that there aren't any magazines of this genre that are aimed at girls. So this is the main thing I will consider after my pitch because it I need to make sure I am targeting the right audience with my magazine.”

HOMEWORK

'Which institution would publish your magazine and why?'

Answer the question above, ensuring you explain what institution you have selected, giving a detailed reason as to why they would want to publish your magazine. Give examples of other magazines they have published that is similar to yours.

Tips and Advice on Layout from Clive Edwards

The first colour is white. The second colour is black. The third colour is red. Calligraphers and early printers grasped this over 500 years ago and experience has proved them exactly right. White for background, black for text, red for accent and excitement. These three colours are the best . Be very careful with all other colours.

Roger Black (designer of Newsweek, Time Out, Esquire, National Enquirer, Rolling Stone)

A cover should be a poster. A single image of a human will sell more copies than multiple images or all type. Always has, always will. Think about why.

Roger Black

Never set a lot of text type in all caps. After a while, it’s just too hard to read.

Roger Black

Use only one or two typefaces. Italian design is the model: a strong sense of a few things that work together. Avoid a free for all of multiple fonts/colours.

Roger Black

Get lumpy! The trouble with most design is that it has no surprise. If you want normal people to pay attention, you have to change pace in your presentation. Monotonous rhythms of picture, headline, picture, text, ad, headline, picture, ad, etc. Is like a pudding without raisins – a stew without lumps.

Roger Black

Break up type to add interest

Chris Frost – Designing for newspapers and magazines

Don’t use too many typefaces. Too much variation will end up looking a mess. It’s best to limit yourself to one font, and variations of it.

Chris Frost

Emphasise your entry point, with larger intro type, bold faces, drop letters, etc. Choose your entry point with care, and make it the focal point of the page.

Chris Frost

Even mediocre photographs attract an audience and a good news picture, even on an inside page, may attract 80% of the readership.

Harold Evans – Pictures on a Page

Just switching type face from serif to sans can result in massive differences in reader comprehension, and response, to advertisements

Colin Wheildon – Are you communicating, or just making pretty shapes? (2005)

There are few major newspapers in the English speaking world today which use the sans serif type for the body text. Conversely, many major magazines choose sans serif. Serif faces have long been regarded as highly readable. One theory is that the serifs acted as tram lines, keeping the eyes on target. Another was that the modulated thick and thin strokes of serif types provided greater opportunity for individual letters, and hence words, to be distinguished and read.

Colin Wheildon

Responses to text in printed colours showed a considerably lower level of good comprehension.

 81% said they would prefer to read the page of coloured type because it was more attractive. But the test results clearly show that in practise, they found coloured text more difficult to read. It was attractive to look at but did not make a good reading environment.

Colin Wheildon

Editors and designers are the missing link between the ape world and man.

Colin Wheildon

Every picture should have a caption. Readers get very irritated if they cannot find the caption. But the caption must not state the obvious. A picture of a vicar pouring a cup of tea, should not have for its caption: Vicar, pouring cup of tea. Captions should add to the information in the photo, not re-state it.

Many music mags use witty, tongue-in-cheek  captions.

Type size for the body of an article should be between 9-14.  (not the headlines, standfirst, crossheads etc). Some newspapers go down to 8, and many would consider that anything above 11 is too large, wastes space, and patronises the reader. 9 is the most common size.

Colours: Text on Background

Black on white is still the easiest way to present type and to read it and you change that colour at your peril. Using coloured paper, coloured type or a heavy type patch often reduces legibility. In tests carried out by Karl Borgrgrafe (cited in Favre and November 1979) to see which colours worked best together, the following taxonomy of colour mixes was discovered, starting with the most legible, and working through to the least legible.

Black on yellow

Yellow on black

Green on white

Red on white

Black on white

White on blue

Blue on yellow

Blue on white

White on black

Green on yellow

Black on orange

Red on yellow

Orange on black

Yellow on blue

White on green

Black on red

Blue on orange

Yellow on green

Blue on red

Yellow on red

White on red

Red on black

White on orange

Black on green

Orange on white

Orange on blue

Yellow on orange

Red on orange

Red on green

Green on orange

As you can see, black and white comes pretty near the top although the list suggests that a yellow panel behind the black type would improve legibility (which is why important warning signs of danger are usually printed black on yellow.)

From: Designing for Newspapers and Magazines, by Chris Frost, Routledge, 2003

Note: though black on yellow may be more striking than black on white, it is unlikely to be more pleasing in large quantities. Magazine designers have to strike a balance between legibility, impact, and reader satisfaction.

Between getting attention, and not being annoying.   CE